Ep 28: Dodo, NBN, Google, Chrome, .XXX domains, cyber attacks, Davis and Turner in the studio. priceless!
July 13, 2009
This week the search engine juggernaut Google announced its move into the Operating System market with a version of Chrome destined to be a free OS on netbooks. It’s been a few years since the introduction of Google’s android platform for mobile devices, and now they’re moving into the portable devices.
Google announced last Tuesday that it is developing a new operating system for personal computers, a month after Microsoft launched Bing, its first search engine to gain ground on Google after more than a decade of misses, according to early reports.
The Chrome Operating System will initially be available on low-cost netbooks designed for internet surfing and running web-based software, starting in the second half of 2010. Google said will not charge for the software, which could pressure Microsoft to cut prices on its Windows, eroding more earnings from the profitable system found on nine out of every 10 PCs.
This new assault in the Operating System Market does raise several questions – one of which is what are their long term aspirations for Chrome? In a market where there are currently three players, is their room for a fourth? Microsoft has it Windows, Apple has its OSX and there of course there’s Linux, and soon, Chrome will make its debut.
For years now, many organizations have tried to muscle in on what Google does best, but most have not even managed to scratch, let alone dint the juggernauts armor. Microsoft are up to their fourth incarnation of their search engine, and have really missed the internet boat, and now they find another threat from Google, as they targeting something very near and dear to Microsoft’s heart, PC Operating systems.
It was reported in the Sydney Morning Herald that the new operating system is based on a product from Google that has had limited success: the Chrome browser. As of February, it claimed 1.2 per cent market share, compared to nearly 70 per cent for Microsoft's browser, according to researcher Net Applications.Google said Chrome OS will be fast and lightweight, letting users access the web just a few seconds after turning on their PCs. But it did not provide much information about the product, making it hard for analysts to judge long-term prospects.
So is this the beginning of the end for Microsoft? No Way, If anything, it will make them even more determined to release high quality product into the market place. Consumers will win with more competition, and as for Apple, it’ll no doubt be business as usual. What it does mean for Microsoft though, is that complacency could be very costly.
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