Ep 27: The role of new media vs old, Comm Bank fixed, IE8 vomit - Viral marketing? Bass link switched on, six locations get early FTTH, Cashbacks bite HP, Adobe fails customer service.
July 6, 2009
As I sat around the dinner table last Saturday night, the conversation headed down the path of today’s generation Y, and how they have an abundance of gadgets and gizmos to help them to engage in almost every aspect of modern life. From entertainment to breaking news, education and social networking, the youth of today are informed like no other generation before them.
News and gossip appears on their desktops, laptops and mobile phones almost as it happens. New and old music arrives in a digital, non tangible form – these kids don’t own many, if any CD’s, or even know what a record is, let alone seen one for real.
But being so connected has its problems, problems which most people aged 30 or over have probably never experience. Things like cyber bullying and the digital divide. Despite the cost of these portable high speed communications devices which handle navigation, video, pictures, sound, SMS, and email, coming down, allowing everyone to own at least one media capable device, gadget envy is still a source of peer group pressure as they are now fashion accessories, not mobile phones.
Take Apples new iPhone 3GS, a very desirable accessory to pull out of the school bag or hip pocket. To buy one of these outright will set you back around $879 for an entry level unit of the latest 3G model. That’s got to be a few hours work at the local golden arches restaurant.
Gadgets aside, have you ever thought about how simple things were before today’s Gen Y was about? Cast you mind back 20 or so years ago when television was analogue and square, none of this fancy rectangular widescreen stuff. When tuning in to a TV station meant choosing a channel, not one of 4 or 5 possible channels.
When connecting a VCR to the TV was relatively simple, compared to the thousand of possible combinations and methods of today, and stereo was the buzz audio word, not 5.1 or 7.1 Dolby surround sound.
Just last week, Brian in the Tech Talk Radio office asked what seemed to be a simple question about how to set up an easy to use media centre so his younger brother has no need to handle DVDs. Back 20 years ago, these problem would never be an issue because we didn’t have the technology. Now we have media centers, DLNA servers, video on demand, digital free to air TV in both High definition and standard definition, Digital radio and pay TV, not to forget downloads off the internet. What’s today’s modern parent got to do to stay abreast of new world digital living room?
This dilemma can do your head in if you’re not careful, even for the tech savvy, so be informed and read up on today’s high tech living room gadgets, browse the internet and learn, but don’t get caught wwilfing (what was I looking for) else you might end up in therapy. The best thing you can do when you venture out shopping for today’s modern gadgets, is take a 13 year old with you. Most kids of today have the mutant technology gene in their blood. Listen to them, as the more often than not know what they’re talking about. Oh, and if you don’t have a 13 year old in the house hold, try borrowing one from a friend. They can be bought quite cheaply, just offer them music card to fill up their iPod to say thanks, and they’ll be your new best friend and technical soul mate.
Also on the show this week:
- Adam takes a look a DLNA, the technology allowing today’s modern living room gadgets to talk together.
- We take a look at the old media vs new media
- Microsoft launches some IE8 vomit, and
- Bing to include Twitter results!