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Tech Talk Radio Show 21 of 2011
Transmission date: May 23, 2010
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Ep 21 of 2011
May 23

If you ever needed any proof that the delivery of content was going to move from the airwaves to the internet, then what all TV executives fear, looks like a reality in the
United States.


Netflix, the US based video streaming company, is now the single largest source of peak downstream Internet traffic in the U.S., according to a new report by Sandvine with the streaming video service now accounting for 29.7 percent of peak downstream traffic in the US. This is a rise of 21 percent in the last 9 months.

This puts Netflix on top of the pile even above your standard websites which have 18 percent of traffic, BitTorrent with 11 percent, and YouTube with 10 percent as a source of downstream traffic during peak times in North America. So it seems that those living in North America a certainly giving their internet connection a work out when it comes to delivery of streaming content. But is this giving the traditional broadcasters a run for their money. If Australia is anything to go buy, which it probably isn’t, broadcasters here have a habit of pushing people to getting their entertainment by other forms of media, all be it the internet, friends or libraries, because of a blatant disregard they seem to have for viewers.

Back to the US and as whole, “real-time entertainment” (which is mostly video streaming, but also includes streaming music) accounted for 49 percent of downstream traffic in March, 2011, with alternate sources such as P2P file sharing at 19%, and 17 percent for Web browsing.

It’s worth keeping in mind that video files are large, and it does not take much usage for it to take over in terms of bandwidth consumed. But these numbers definitely point to a future where video accounts for more and more of the traffic on the Internet. As recently as last November, Web video alone accounted for an estimated 37 percent of Internet traffic. So as with these trends in North America, it won’t be too long until we see similar patterns emerge in Australia.

The rollout of the National Broadband Network, will only make data flows of this kind all the more easy. It won’t be long until the drive to the local video library will be a thing of the past.

This week on Tech Talk Radio

Twitter revokes automatic 3rd party direct message (DM) access. Angry Birds Tops 200 Million Downloads, Optus fined $178k for soft cap plans, Android OS 3.1 is out, Apple 'refusing support' for Mac malware clean-up, Credit card fraud now 57c for every $1000 and Sony under attack again as Hackers breach Sony's password reset system, and Adam Turner joins us live in the studio this week.

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