Ep 20 of 2011
This was the week in Tech where money could burn a hole in your pocket, or catapult you to the top of the worlds most valued brands. Even here at home the Federal Government released its budget promising $530m for human services IT, $308m for free TV kit, and $61m for smart roads but it was also the week that the ISP filter grants were severed.
It was also the week that Microsoft dug deep and shelled out 8.5b folding ones to buy the money losing Skype, and Apple is now the most valuable brand displacing Google as their brand value rises a massive 84% in just one year. According to Bloomberg, Apple Inc., maker of the iPhone, iPad and iMac, overtook search-engine giant Google Inc. to become the world's most valuable brand.
Apple's brand value climbed 84 percent in the past year to $153.3 billion, while Google's brand lost 2 percent to $111.5 billion, ending four years atop the rankings, while International Business Machines Corp. (IBM) climbed 17 percent to be the No. 3, ahead of Golden Arches, or McDonald's Corp. How's that, tech and fast food a top the worlds most valuable brands, is that saying something?
Also this week all eyes turned to Microsoft, being a somewhat outsider in the race to buy the money losing Skype. At face value Skype is a telco. Telcos are social beasts as it's what people need to communicate, so the front runner would have had to be Facebook. But it wasn't to be, Mark Elliot Zuckerberg had better things to spend his hard earned cash on. Next in line, with short odds was Google but hey, they've already got a voice system that connects users with the click of a mouse.
So Microsoft jumped in and $8.5b later, they have now become a telco! Now let's see, Microsoft certainly has the lions share of desktop Operating Systems, and to build a telephony client into that… well the possibilities are endless. Not to forget the rise of the Xbox and Connect gaming consoles where build in communications would make it very easy when battling a remote foe. Maybe there's method to the madness.
So next time you choose Maccas over a nice healthy Apple, and boot windows on your IBM PC to make a Skype call, just remember, you'll be doing your bit to help the Microsoft phoenix rise from the ashes and climb the most valued brand ladder yet again.
This week on
Tech Talk Radio
Free set top boxes for everyone. Skype bought by Microsoft, iGadgets take Apple to the top of theworlds brands, Adam moves to 123 Fake street in the wake of the Sony hack, Google is launching its cloud service without big music's approval and Labor ends the voluntary net filtering scheme.
This week's App of the Week:
Apple: Last Night Never Happened: the "Morning-After" App by
We all get carried away now and then and end up posting embarrassing tweets and photos of ourselves and our friends, forgetting that all of our contacts on Facebook and Twitter can see them, family included!
Last Night Never Happened is the life-saving app that will help you avoid letting those posts spread on the internet.
Using LNNH couldn't be easier! Simply choose which social networks to log into (Facebook/Twitter), set the dial to the number of hours back that you'd like to delete, and the app will show you in real time exactly how many items you posted during that time. Once you hit the "Last Night Never Happened" button and confirm, they'll be gone forever within seconds!
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